Before examining how writing a blog can help your business, it’s helpful to define what the term “blog” means. A blog is a personal journal, usually written by an individual, and published on the World Wide Web. Posts are displayed in reverse chronological order, with the newest blog appearing first. Blogs have become so popular that “according to Bloomberg Business Week, there are 9 million blogs on the internet, with 40,000 new blogs published every day.”
Some blogs are so silly, that readers quickly move on. Who wants to hear the trials and tribulations of a woman who hates house work, or the endless complaints of a couch potato, who wants to avoid working for a living?
On the other hand, if you want to keep up with the competition, a business blog that is frequently updated can draw people to your website. Let’s examine three other ways that a blog can help you create a good income in your business.
Shows Customers Your Product Line
If you have web design skills, this is a good time to put those skills into practice. Your blog should have a pleasing balance of color and design, with a font such as Tahoma, which is easy on the eyes. Don’t use technical terms that the reader can’t understand, and have an FAQ page for common customer questions.
Products should be easy to access. We live in an impatient society, and if readers can’t find what they’re looking for on the first try, they probably won’t come back.
Demonstrates Your Individual Personality
This is your business, and you want to put your own spin on it. If your personality is more on the serious side, you might feel more comfortable offering statistics on your products, such as ease of use, or how many people are buying.
On the other hand, if your blog is too serious, readers will visit and quickly move on. If you want to have fun with your blog while providing necessary information, you can tell a funny story that relates to the product. When readers are ready to make a purchase of this product, they’ll remember you, and you’ll make the sale.
How do you find out if someone likes your product? Conduct a survey on your blog, and to encourage participation, offer a prize from your product line or a gift card for Starbucks.
Contests are another way to invite feedback. This is an area that you can use your creativity, and come up with a unique contest. Ask readers to look up the history of the product, or have a quiz on different ways that the product can be used. Announce the winner on your blog, so you can spread the word to social networks such as Facebook and Twitter.
Competition is a fact of life, and to create a good income, you have to become very creative. Writing an informative blog that shows your product line in a positive light, can turn readers into customers.